Be a new Pioneer

Colourful, playful, lively, refreshingly different at first glance – and yet clearly focused on packaging. With the slogan ‘Be a new Pioneer’, the new employer branding places the people who drive products and technical innovations at the centre stage. Without selective photo choices and far removed from strict corporate design guidelines, it depicts a world of creative collaboration. 

‘As a market leader, we are at the forefront of the development, manufacture and recycling of plastic packaging worldwide. As a first-class employer, we have many qualities that set us apart – and we are now highlighting these,’ says Corporate HR Specialist Talita Stresser. ALPLA has ambitious growth plans. To achieve these, the "Family of Pioneers" must work hard and prove its pioneering spirit time and again. More than 24,000 people in 46 countries are helping to shape the future of packaging.

Uncover the Hidden Champion

Established specialists are just as important for success as ongoing reinforcement. New employees bring fresh momentum, an outside perspective. They have other ideas and enrich the company with their potential. This unfolds through trusting leadership, appreciation, long-term loyalty and friendly cooperation. Identification is the keyword – and it is particularly high at ALPLA. ‘So many doors are open at ALPLA. If you pursue career progression and are enthusiastic about growing our ​global business in line with sustainable principles, then you've come to the right place,’ says Stresser. 

Hidden champions with B2B business like ALPLA naturally find it a little more difficult to be noticed in the competitive talent market. The new campaign aims to generate more attention. It is designed to appeal directly to people and encourage them to get involved. ‘Be a new pioneer: that’s what ALPLA encourages you to do. From small tasks to big projects, we use plastic to create innovative solutions for a better and more sustainable future. We are proud of this, and we are happy to show it,’ emphasises Dominic Fiel, Head of Corporate Marketing & Communications.

If you want to stand out from the competition, you have to break new ground. This also requires a dose of courage, as Talita Stresser reports: ‘We deliberately left the traditional path and enriched ALPLA’s blue with a colourful palette. Emotions, imagination and comic style instead of sober technology and real testimonials: it was quite a risk. We were all the more delighted that everyone came together again. The positive feedback came from everywhere.’ The new employer branding from now on adorns career websites, job advertisements, trade fair stands, flyers and brochures, as well as the interiors of the 200 locations.

Vacancies: career.alpla.com