From Hard to the World: ALPLA 1964–1972

Part two of our series celebrating 70 years of ALPLA: The years 1964 to 1972 were marked by rapid growth and key strategic decisions. ALPLA expanded beyond Austria’s borders, developed pioneering products, and laid the foundations for its international presence. New plants, a revised corporate structure, and forward-looking partnerships made this one of the most dynamic phases in the company’s early history.

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