Premium-look PET for mineral water
Safe, affordable and sustainable: the new PET bottle for the Polish mineral water brands Staropolanka and Krystynka embodies what ALPLA stands for and impresses with its high-quality look based on the existing glass version.
PET bottle with premium look and more volume for mineral water. The new PET bottle for the Polish brand Staropolanka.
Same shape, familiar feel, but lighter and more spacious? ALPLA's premium PET bottle makes it possible. Weighing only 32 grams, it is only a sixth of the weight of the glass version. What is saved in material enriches the enjoyment. With 380 millilitres of water, the plastic bottle holds a whole 50 millilitres more with the same external dimensions. In addition, the new bottle is fully recyclable.
At first glance, PET and glass bottles look like two peas in a pod. The visual similarity is intentional and was also a challenge for the ALPLA development team. Step by step, the premium PET bottle for Staropolanka and Krystynka mineral water in Poland came closer to the original design. About a year after the launch, the pilot phase was successfully completed in autumn 2023. The high-quality plastic bottles will soon grace the shelves of Polish supermarkets.
The tried-and-tested bottle shape guarantees high quality and can be filled on existing lines without additional investment. Even the distinctive aluminium cap is a perfect match for the bottle, complementing the shape and label to ensure brand recognition. There were many good reasons for launching the PET bottle: rising glass prices, logistical advantages due to lower transport weight and an expected significant CO2 reduction of roughly two thirds compared to glass.
Partnership for premium quality
Staropolanka offers mineral water from the spa town of Uzdrowisko Kłodzkie. Krystynka is bottled in the spa town of Uzdrowisko Ciechocinek. The mineral water brands of the two traditional spas are among the most renowned in Poland. 'By launching in the premium segment, we are emphasising quality and demonstrating the value of plastic. The many positive reactions and high praise for the lightness and stability of the PET bottles confirm our joint approach,' says Mariusz Musiał, ALPLA Country Manager Poland.
Unlike the disposable glass bottle, the premium PET bottle can be used in the future Polish deposit system for beverage packaging from 2025. The ALPLA team is already focusing on 'design for recycling' in the development phase, setting the course for future recycling. After use and return, the packaging solution can be fully recycled. The potential for the Polish circular economy is enormous, as Musiał points out: 'The PET bottle already meets all the requirements and criteria to be used in bottle-to-bottle-recycling. With this visionary project, we want to set an exclamation point in the beverage industry and a new standard for environmentally conscious packaging.'
Do you like our texts? Perhaps even so much that you want to use them in your own media? Then please get in touch with us beforehand!